Case Study Aultech | Transformative Brand Strategy & Design Solutions |Wade Robinson Design

Our Work

Corum

Corum, a newly established premium architectural and interior design firm, needed a strong brand identity that would effectively communicate their vision and resonate with their ideal customers. With roots in the states of Santa Catarina and Paraná, the founders sought a name and identity that would bring together their heritage and beliefs into a cohesive brand. Wade Robinson Design was engaged to develop a complete brand identity, including naming, logo design, and custom wordmark, embodying Corum's minimalist yet inviting character.

Outcomes

After collaborating with Corum, we achieved remarkable outcomes:

Distinct Brand Identity: Developed a unique visual identity that captures the essence of Corum, symbolizing the union of the founders' backgrounds.

Meaningful Brand Name: Crafted a name that reflects the merging of ideas and heritage, establishing a strong foundation for their brand narrative.

Elegant Logo Design: Created an abstract logo featuring the map outline of Santa Catarina and Paraná, encircled to represent the intersection of ideas and experiences.

Custom Wordmark: Designed a minimalistic yet characterful wordmark with sleek lines and thoughtful details, including angled cuts and a distinctive square with rounded corners inside the 'o' of Corum, echoing architectural precision.

Minimalist Aesthetic: Established a clean and modern design language that communicates sophistication and sustainability, aligning with Corum's commitment to premium architecture.

Enhanced Market Positioning: Crafted a clear brand strategy that articulated Corum's values and mission, making them relatable and appealing to their target audience.

Memorable Visual System: Designed a versatile visual system that ensures brand consistency across various applications, enhancing recognition and recall among potential clients.

Successful Market Entry: Delivered a comprehensive brand identity that positioned Corum for immediate visibility in the market, enabling them to attract new clients and projects effectively.