© 2021 Wade Robinson design
SERVICES:
• Identity Design
• Logo Design
• Web Design
• Print Design
• Content Writing
• Proofreading
• Editing
ABOUT OUR CLIENT:
YOUR CUSTOM LIFE MAP is a 12 week long program, designed on the 3 pillars of health to give you everything you need to create the life you want.
INTRO:
Wade Robinson Design was approached by Amanda Lamb, founder of Your Custom Life Map. As we spoke with her, she began to see where she needed our assistance. She required guidance with Identity Design and Logo Design. We also helped her with her landing page design (Web Design - Writing / Proofreading and Editing) and her business cards.
IDENTITY DESIGN + LOGO DESIGN:
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We wanted an Identity that would relate to an audience with a wide range. Thus, our choice of neutral colours, fonts and graphics.
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We wanted the Identity to be modern, yet memorable and lasting. We added in a textured background (that of an old map) to add depth and experience, and to relate to a wide target audience, once again.
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The shades of orange chosen are energetic and warm. These are the feelings we wanted to portray throughout the entire course and also to reflect Amanda.
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The browns chosen represent a more grounded and natural feel, a complement to the oranges.
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The two main asset pieces chosen for the logo are: A location icon, which represents your place on the map (life) and a fingerprint to represent your personal, customized course outline.
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We presented a main logo, a logomark, secondary (horizontal), and wordmark versions of the logo. These were based on the needs of the company.
WEB DESIGN:
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We suggested, then delivered, a landing page for our client’s course. We will produce a website in the future to be a base for more courses, products and services. The goal of the landing page is to have people ask further questions and/or sign up for the Your Custom Life Map course. Content writing, proofreading and editing were strategically completed by us as well.
PRINT DESIGN:
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Amanda requested custom business cards. We wanted something that would catch the eye and stir up curiosity. We delivered a simple, yet very creative, to the point solution that we are sure will be a success for Amanda.
