© 2021 Wade Robinson design
SERVICES / STRATEGY
Mark Your Territory!
Whether you are starting out or pivoting your brand, we work with our clients to effectively mark their territory in both the market place and their ideal clients' hearts and minds.
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Why a great brand strategy
is a must.
A great brand gives laser focus to details. It knows its target audience, competition and value proposition. It has a defined commitment and can identify and relate its key philosophies. It tells its story and has a brand identity that consistently showcases who it truly is at its core.
Bottom line: It acts as both a map and a compass for your business!
SUCCESS STORY
"We were struggling to connect with potential clients. We knew that we needed to have a certain way of speaking and we needed to adopt a more professional look and feel but everything we tried seemed to fall short.
Wade Robinson Design realized right away that we lacked cohesion. Their team helped us understand who we are as a company and why we do what we do. They taught us how to see ourselves through our customers' eyes and to identify how we want to appear. With their efforts, we were able to discover our brand identity and create a branding strategy.
Now, with our new branding guidebook, all internal and external communications conform to our brand identity. Our team has a common voice which helps our customers better understand us. Furthermore, our marketing efforts allow potential customers to quickly get a sense of who we are.
Thank-you, Wade Robinson Design, for a job well done!"
Jeff Aul,
Aultech Founder
Some upsides of brand strategy
Ask yourself - How valuable would these be to your business?
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Clear business direction
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Team alignment
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Attract and retain top talent
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Resonating with emotion
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Helps build brand equity
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Allows shared values - Customer loyalty
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Pricing power
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Increased financial value
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Strong storytelling
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Distinctive messaging
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Effective marketing and advertising
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Compelling content
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Endless content strategy
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Memorable customer experiences
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Consistent product decisions
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Solid foundation for stakeholders
STEP BY STEP
Our 5 Step Process to Your Brand Strategy Success
STEP #01
Discovery / Research
Discuss and determine your needs and goals.
Workshop: To learn as much as we can about your business/ team/ competitors/ industry niche/ and target audience.
STEP #02
Brand Soul
The authentic core of your brand. Brand Belief, Brand Future, Brand Commitment & Brand Philosophy.
STEP #03
Brand Positioning
Focuses on your target audience, your competitors, and positioning your company for success.
STEP #04
Brand Essence
Develops the voice of your brand … How you speak to your audience and how you speak about yourself. (Personality, Voice & Tone.)
STEP #05
Brand Messaging & Story
Creating your story and messaging to connect, build and retain a loyal fanbase.
STEP #06
(Optional) Brand Identity
Your brand’s distinguishing, visual expression, complementing your brand soul and messaging.
NEXT STEPS
Your Options to Unleash Your Brand Potential and Mark Your Territory!
B.I.E.
Brand Intensive Exploration (B.I.E.)
(You're not ready to get married to us yet - but want to try dating us a little bit to see what we have to offer.)
This starter option packs a ton of value with education, brand overview and a strategy roadmap for you to implement.
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Q & A Meeting
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We take take a look at your customers and competitors.
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B.I.E. Presentation
- Brand strategy education on each element covered
- Delivery of our findings
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Reporting
- Document of our findings
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LEVEL
Starter Strategy
This level offers great value to not only begin to understand brand strategy, but provides deeper insights into why you do what you do, your customers and your communication with them. You will be provided with messaging that will quickly catch the attention of your target audience.
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Q & A Meeting
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B.I.E.
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Beliefs
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Your Customer’s Story
- Their “before” to “after” transformation regarding your products and/or services
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Tagline
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Offer
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Value Proposition
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LEVEL
Full Strategy
This level offers full on strategic branding. It is an in-depth product that brings your brand to life with a personality and voice, and provides you with internal and external clear, concise and consistent communication.
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Q & A Meeting
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In-depth Brand Strategy Information and Education (Booklets)
- Brand Soul Strategy
- Brand Positioning Strategy
- Brand Essence Strategy
- Brand Messaging & Story Strategy
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Client Workbooks (Information we gather from you via questionnaires.)
- Brand Soul Workbook
- Brand Positioning Workbook
- Brand Essence Workbook
- Brand Messaging & Story Workbook
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Meetings along the way to keep you informed and discuss our progress
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Brand Guidebook (A final document containing all of the elements of your brand.)
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LEVEL
Full Strategy (Plus)
This level goes a step further with the addition of defining your brand’s goal and actions toward a specific cause and/or organization that you are looking to support. We also take a deeper dive into all elements of your brand strategy.
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Q & A Meeting
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In-depth Brand Strategy Information and Education (Booklets)
- Brand Soul Strategy
- Brand Positioning Strategy
- Brand Essence Strategy
- Brand Messaging & Story Strategy
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Client Workbooks (Information we gather from you via questionnaires.)
- Brand Soul Workbook
- Brand Positioning Workbook
- Brand Essence Workbook
- Brand Messaging & Story Workbook
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Higher Purpose Action
- Cause and/or Organization goal and actions
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Meetings along the way to keep you informed and discuss our progress
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Brand Guidebook (A final document containing all of the elements of your brand.)
Our Most Popular Brand Strategy Add-Ons
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Brand
Identity
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Website Design
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Custom Graphics
Retainer Hours (No stress - These do not have to be used up every month)