© 2021 Wade Robinson design
SERVICES / DESIGN
Unleash Your Voice!
You aren’t just designing for today. You’re designing for your brand’s future.
BRAND IDENTITY
Brand Identity is an Asset!
Brand identity is a strategic business tool that utilizes every opportunity to build awareness, increase recognition, communicate uniqueness and quality, and showcase a competitive difference.
What Makes a Strong Brand Identity?
To truly succeed, you need to build a brand identity that is…
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Distinct: It is unique among competitors and is able to catch people’s attention.
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Memorable: It makes a lasting visual impact.
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Scalable: It can grow and evolve with the brand.
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Flexible: It can be used in many different applications both large and small, digital and print.
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Cohesive: Various pieces complement the others.
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Easy to apply: It’s clear and intuitive for designers to use.
SUCCESS STORY
"When we were looking at an overall rebrand which included multiple products, website, logo, books and more, Wade made the whole process so smooth. His eye for detail meant I could focus on the vision for my company. I can’t imagine working with anyone else now!"
Holly Lo,
Oil Babies
We must understand what the brand's belief is, what it offers, who its ideal customers are, how it stands out from its competitors, the voice it utilizes, and its competitive advantage.
WORLD CLASS BRAND IDENTITY PACKAGES
Brand Identity is an Asset!
1
#
PACKAGE
Brand Identity (Logo Focused)
Brand Identity Workshop
3 Initial Concepts
3 Rounds of Refinements
Delivered:
Logo + Logo Alternate(s)
Logo Guidelines
Black & White Versions
+ Company Colours (If Provided)
File Formats: .ai, .jpg, .png, .pdf, .eps
2
#
PACKAGE
Brand Identity
Brand Identity Workshop
3 Initial Concepts
3 Rounds of Refinements
Delivered:
Logo + Logo Alternate(s)
+ Typography
+ Colour Palette
+ Brand Identity Guidelines
+ Full Colour, Black & White Versions
File Formats: .ai, .jpg, .png, .pdf, .eps
* Some commercial fonts and stock or custom photography may be an additional charge. Client will be notified and must give permission to purchase.
3
#
PACKAGE
Brand Identity
Brand Identity Workshop
3 Initial Concepts
4 Rounds of Refinements
Delivered:
Logo + Logo Alternate(s)
Typography
Colour Palette
+ Brand Patterns
+ Images / Photography
+ Icons
Brand Identity Guidelines + (More comprehensive)
Full Colour, Black & White Versions
File Formats: .ai, .jpg, .png, .pdf, .eps
* Some commercial fonts and stock or custom photography may be an additional charge. Client will be notified and must give permission to purchase.
Our Most Popular Brand Identity Add-Ons
01
Web Design
02
Custom Design
03
Stationery
Retainer Hours (No stress - These do not have to be used up every month)
Please inquire about adding: Mascot (Logo) / Motion Graphics / Data Graphics / Custom Photography / Custom Videography or Custom Graphics
ADDITIONAL DESIGN SERVICES
Please inquire about adding design services to your strategy and identity package or investing in them alone.
